The Couple Behind One of the Fastest-Growing Olive Oil Brands in the U.S.
Written by Wyles Daniel
How Janna Breslin and Evan DeMarco Turned Ancient Trees, a Cancer Diagnosis, and a Kitchen Ritual Into The Immortal Olive Oil
By all appearances, Janna Breslin and Evan DeMarco are your classic power couple: she's a 10x cover model with millions of followers across Instagram, YouTube, and TikTok; he's a brilliant formulator, author, and nutrition expert. Together, they host the hit TV show Modern Homestead, where they blend off-grid living, regenerative agriculture, and wellness into entertainment that reaches millions every month.But it’s not just their media empire that’s catching fire. Their latest venture—The Immortal Olive Oil—has become one of the fastest-growing wellness brands in the U.S., with thousands of fans turning an ancient ritual into a daily revolution.
We sat down with the husband and wife team to talk olive oil, sovereignty, food, legacy, and why their relationship might just be the secret ingredient behind the brand’s explosive success.
What inspired The Immortal Olive Oil?
Janna:
“I spent years in and out of doctors' offices. I was always ‘doing everything right’—the supplements, the clean eating, the protocols. And yet I was constantly sick. It wasn’t until I was diagnosed with cancer that I stopped blindly trusting Western medicine. That moment changed me forever. I decided to take my health into my own hands.”
“I started questioning everything—especially the foods I thought were safe. That’s when I discovered just how rampant olive oil fraud is in the U.S. Most of what we think is 'extra virgin' is cut with seed oils, stripped of nutrients, and sold with a pretty label. I couldn’t unsee that. I knew I had to find a real source—something pure, untampered, and powerful.”
“We found it in Spain. A farm. A family. A grove of ancient trees. And from there… The Immortal was born.”
Evan:
“For me, it goes back to my childhood. I grew up in a big Italian family where food wasn’t just nourishment—it was love. My grandmother was the best cook I’ve ever known. She didn’t need science to tell her what was healthy. She just used real food. Olive oil was her medicine.”
“Later, as I got into formulating supplements, I realized something disturbing: the wellness industry isn’t that different from pharma. It’s built on dependency. The Immortal is the opposite. It’s not a product that keeps you hooked—it’s a food that sets you free.”
What’s it like building a company as a married couple?
Janna:
“Honestly? It’s the best. We laugh every day. Evan drives me crazy in the best way—he’s got this relentless energy and work ethic. But he also brings this calm brilliance to the table. He’s always thinking ten steps ahead. And I don’t think I’ve ever seen anyone care more about doing things the right way—even when no one’s watching.”
Evan:
“She’s being modest. Janna is the most powerful person I’ve ever met. She’s brave, grounded, and kind in a way that changes people. She brings soul to this company. When I’m stuck in the spreadsheets or the science, she brings the humanity. She’s also the one who makes sure that every single bottle we ship meets a higher standard—her own.”
“I might be good at building systems. But Janna? She builds movements.”
Do you have any shared rituals that keep you grounded?
Evan:
“We cook together. Every day. It’s our reset. We get home, turn on music, and start chopping. I try to emulate my grandmother—lots of olive oil, lots of garlic, and definitely lots of cheese. Everything I make starts with The Immortal.”
Janna:
“He’s 100% the better cook. I bring the vibes. He brings the knife skills. But honestly, cooking at home has become sacred to us. Eating out isn’t something we value anymore. When you prioritize your health, there’s so much more joy in knowing what’s going in your body. And let’s be real—he makes restaurant-level food.”
What kind of legacy do you want The Immortal to leave?
Evan:
“We want to keep olive oil alive—literally. That means protecting the land, buying up old-growth groves, and helping farmers regenerate their soil. We’re using innovative ag practices to reduce irrigation by 60%, which is huge in a climate-challenged world.”
“But it’s also about honoring the real heroes—the farmers. The people who make sure we have food on our tables. They’re the ones we’re building this company for.”
Janna:
“And it’s about trust. So many companies use clever marketing to trick people into thinking they’re healthy. We’re not interested in that. The Immortal is simple. Real olive oil, done right. When you make it a ritual—especially in combination with ancestral practices like lifting, cold plunging, and eating whole foods—it becomes transformative.”
If The Immortal were a person, who would it be?
Evan:
“It would be Athena. She’s the Greek goddess of wisdom, warfare, and strategy—but she’s also the goddess who gave olive oil to humanity. The myth goes that she planted the first olive tree as a gift of peace and sustenance. The people chose her over Poseidon because she gave them something eternal.”
“That’s what The Immortal is. It’s not just a fat. It’s a gift. It’s wisdom. It’s fuel. It’s strength. If it had a personality, it would be fierce and feminine—like Janna—with roots that go deeper than marketing trends.”
Janna: “I’ll take that as a compliment.” (laughs)
“But he’s right. Athena was strong and sovereign. She didn’t wait for permission. She gave people what they needed. That’s what we want The Immortal to do.”
Final thoughts?
Janna:
“Your health is your freedom. You don’t need to be perfect—you just need to start. One ritual. One better choice. One bottle of something that’s been sacred for thousands of years.”
Evan:
“Food is information. It tells your body what kind of life to create. We want to help people write a better story—starting with what’s on their plate.”
Writer’s Note:
Spend five minutes with Janna and Evan and you’ll understand why The Immortal isn’t just a brand—it’s a belief system. That the best things in life are rooted in love, grown with intention, and shared with purpose. The olive oil is just the beginning.
